Sureify Rebrand

As part of Sureify’s evolution in the life insurance and annuity technology space, I led the creative refresh of the brand to better reflect its innovative yet trusted positioning. The previous identity felt overly corporate and dated, so the rebrand introduced a cleaner, more cohesive visual system with a modern edge.

The updated direction focused on balancing approachability with professionalism—refining typography, color palette, and visual storytelling to create a unified experience across presentations, marketing collateral, and digital platforms. The result is a forward-looking brand that communicates clarity, innovation, and confidence to carriers, agents, and enterprise partners alike.

Year
08/10/2024

Client
Sureify

Comparison

Before & Afters

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