NINETY° Coffee is a geometric brand system inspired by the precision of the 90 degree angle.
The identity is rooted in the idea of the 90-degree angle — a foundational element in architecture, grids, and built environments. The system translates this principle into bold modular patterns, disciplined typography, and a refined color hierarchy.
The visual language balances clarity and energy, pairing structured layouts with expressive geometric motifs. From packaging to environmental signage, the brand was designed to scale across physical and digital touchpoints while maintaining cohesion and impact.
BRAND SYSTEM
What 90° Means: Ninety degrees is the moment something shifts. A turn. A pivot. A change in direction. It’s structure and precision. It’s the foundation of every grid, every corner, every built environment. In coffee, it’s the temperature where water transforms beans into flavor.
In design, it’s the angle that creates clarity. Ninety° Coffee is about intentionality. Measured. Bold. Structured.
01 LOGO SYSTEM
Primary
Inverted
Stacked Primary
Stacked Inverted
02 COLOR SYSTEM
Refined Oxide
HEX: #F2EEE6
RGB: 242, 238, 230
CMYK: 0, 2, 5, 5
Pantone: Warm Gray 1 C
Charcoal Black
HEX: #0F0F10
RGB: 15, 15, 16
CMYK: 6, 6, 0, 94
Pantone: Black 6 C
Form Yellow
HEX: #FFD400
RGB: 255, 212, 0
CMYK: 0, 17, 100, 0
Pantone: 109 C
Angle Blue
HEX: #2A43C8
RGB: 42, 67, 200
CMYK: 79, 67, 0, 22
Pantone: 2728 C
Signal
HEX: #F24800
RGB: 242, 72, 0
CMYK: 0, 70, 100, 5
Pantone: Orange 021 C
03 PATTERN SYSTEM
PATTERN 1
OFFSET GRID
Used for primary packaging and large scale surfaces.
PATTERN 2
CIRCLE INTERLOCK
Used for merch cups, and interior graphics.
PATTERN 3
LINEAR STRIPE
Used for dividers, menus, and system accents.
Ninety° in Motion
Bringing Ninety° to Life Across Packaging, Retail, and Experienc
